Case Study on Google Vs Amazon Vs Apple

The question arises who is the King out of these three wonderful tech companies which would be given the title of " The King" and Number1. Earlier Amazon just focused on selling books, Google was a search engine ,and Apple sold computers. In the recent years this has not been the scenario. Google and Apple now sell phones, Apple focuses on music, Amazon has indulged in server business and Amazon gives online payment services. Each one of these companies has been trying to be diverse in their own ways. This is just the beginning of the end.


To some people Amazon might be a clear choice due to its strong online medium and its distribution centers across US. Why couldn't it be Apple? It surely can... Apple has a first hand success when it comes to the iPad and the iPhone. It has brought technology to another level altogether. It has a successful retain strategy and one of the most important aspect of a company would be its leader. Steve Jobs, has a well known name and is a LEGEND! Apart from this reason Apple has constantly proved itself to be worthy due to the constant competition it has been giving. Apart from this Google on the other hand could also be a viable option as it is a source for knowledge which is constantly required in business, education and personal activities.

All these companies are well established and are well grounded with strong leaders and leadership. The question is in the near future which one of these companies will diversify and integrate themselves. Amazon has attracted its audience by various inventions such as Kindle and Kindle fire that have changed the way people read books. Google is filled with zest, information transportation, financial services. Apple focuses more on devices, technology and entertainment.


Case Study of Amazon Vs Apple Competing Ecosystem Strategies : The Case study talks about how the invention of  great products are necessary but not as important as developing new solutions. For example when Apple expanded from music players to phones, it indulged in the iPhone not just technology and software of the iPod but also the user's music store entire supplier base. By transferring elements and components of the iPod , apple give birth to the iPhone.


Amazon had used the same tactic like Apple. When the Kindle Fire was introduced last year, it brings together e-book activities with users e-book libraries. The original Kindle in 2007 was just meant for reading whereas Kindle Fire has boomed the tablet market and allows users to watch videos, read and run some Android applications. However the difference between Apple and Amazon is in terms of its " footprint" and " profit model". Apple receives a huge bulk of profit the moment an iPad is sold, while its partners receive value over time as users consume the services. In contrast Amazon's receives its profit gradually over the lifetime of the customer.Amazon together with its partners makes profit over time. (http://blogs.hbr.org/cs/2012/03/amazon_vs_apple_competing_ecos.html)

The conclusion to this would be that the question of being Number ONE depends more on what fields do these companies will be focusing on and using in the future. It is expected that these three companies would be aiming and holding on to diverse business units. So far the question of being Number one still remains. The race is very competitive with all three contenders doing its best to strive to the top